Why the Next Big Thing in Philanthropy Is Small Groups with Emily Rasmussen

In this episode of Untapped Philanthropy, Emily Rasmussen, Founder & CEO of Grapevine, explores how giving circles are reviving community connection—and reshaping the way we give.

A Movement Rooted in Collaboration

Grapevine helps everyday donors pool resources and make intentional, collective funding decisions. More than just a donation, giving circles foster relationships, amplify local impact, and bring nonprofit staff and community members to the same table.

According to Rasmussen, this collaborative approach fills a growing need for connection:

“People are looking for real, meaningful connection—not just another networking event.”

A Human-Centered Alternative to One-Click Giving

While digital fundraising often feels transactional, giving circles offer a richer, more engaging experience. Whether focused on geography or cause, these grassroots communities are proving that connection drives generosity—and retention:

“More than 50% of Grapevine donations are recurring—compared to 2% industry-wide.”

Why Listen to This Episode?

This conversation with Emily Rasmussen sheds light on:

• How giving circles empower communities to lead.
• The emotional and practical value of collaborative giving.
• What nonprofits can learn from this fast-growing movement.

For anyone navigating donor engagement, community building, or new giving models, this episode is a must-listen.

For more on how Grapevine is setting a new standard for corporate giving, visit https://www.grapevine.org/

Download the transcript here.