In this episode of Untapped Philanthropy, Emily Rasmussen, Founder & CEO of Grapevine, explores how giving circles are reviving community connection—and reshaping the way we give.
Grapevine helps everyday donors pool resources and make intentional, collective funding decisions. More than just a donation, giving circles foster relationships, amplify local impact, and bring nonprofit staff and community members to the same table.
According to Rasmussen, this collaborative approach fills a growing need for connection:
“People are looking for real, meaningful connection—not just another networking event.”
While digital fundraising often feels transactional, giving circles offer a richer, more engaging experience. Whether focused on geography or cause, these grassroots communities are proving that connection drives generosity—and retention:
“More than 50% of Grapevine donations are recurring—compared to 2% industry-wide.”
This conversation with Emily Rasmussen sheds light on:
For anyone navigating donor engagement, community building, or new giving models, this episode is a must-listen.
For more on how Grapevine is setting a new standard for corporate giving, visit https://www.grapevine.org/
Download the transcript here.
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