What does it take to elevate an entire community? Milton Little, CEO of the United Way of Greater Atlanta, explores this question on Coffee, Tea, and Philanthropy. Under his leadership, the United Way has adopted a data-driven and community-centered approach to improve child wellbeing across Greater Atlanta.
Milton’s journey to Atlanta began decades ago when he first attended Morehouse College. Reflecting on his return to lead the United Way of Greater Atlanta in 2007, he shares, “It’s been a wonderful journey, allowing me to bring together my passions for equity, justice, community development, and human services.”
Central to the organization’s work is the Child Wellbeing Index, a groundbreaking tool designed to measure and improve the wellbeing of children across Atlanta. By focusing on 14 to 16 specific indicators at the census-tract level, the Index provides a clear roadmap for targeted interventions. Milton explains, “The Index isn’t just a report card for United Way; it’s a report card for the community—a rallying cry to address systemic issues together.”
The Index was born out of sobering data. Studies revealed that poverty had suburbanized faster in Atlanta than in any other U.S. city, and social mobility for children ranked among the lowest nationwide. Recognizing these challenges, Milton and his team redefined success, moving beyond traditional fundraising metrics to prioritize measurable community impact.
Milton emphasizes the importance of partnerships in addressing Atlanta’s unique challenges. “We’ve seen nonprofit organizations, local foundations, and even companies use the Child Wellbeing Index as their compass. It’s helped them prioritize their strategies, geographic focus, and investments in ways that align with community needs,” he notes.
Despite setbacks like the COVID-19 pandemic, the Index continues to inspire progress. Early learning initiatives, increased third-grade reading proficiency, and efforts to close income gaps are just a few areas where improvements are taking shape.
As Milton reflects on his work, he’s driven by a sense of purpose and responsibility. “Every day, I see people who look like me without a clear path to success. I didn’t receive the gifts I’ve been given just to benefit myself. I’m here to share them and make a difference for others,” he shares.
Milton Little’s conversation is a testament to the power of leadership, data, and collaboration in transforming communities. To learn more about the United Way of Greater Atlanta and its initiatives, visit unitedwayatlanta.org.
Download the transcript here.
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